Posts by Tim Bohn

Tealium Customer Data Hub is a leading customer data platform (CDP) that helps businesses unify data from multiple sources, including web, mobile, offline, and IoT interactions. By centralising customer data, Tealium enables real-time decision-making, personalised experiences, and seamless data activation across 1,300+ integrations. However, the effectiveness of Tealium’s CDP hinges on the quality of the…

1. No-code, centralised lead capture & data standardisation Managing thousands of lead capture forms manually can lead to data discrepancies that impact Treasure Data’s AI-powered segmentation and personalisation. With Formulayt, businesses can: Deploy no-code, compliant lead capture forms that integrate seamlessly with Treasure Data CDP. Ensure consistent data formatting across all sources, reducing data inconsistencies…