Event form management

Manage every event form across every brand, globally

Formulayt helps central marketing and ops teams govern event registrations across multiple brands, markets and sub-sites, giving local teams the freedom to build, and compliance teams the confidence to approve.

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Event forms shouldn’t break your data or your governance

When each brand, region or agency builds its own event forms, consistency disappears. Data capture becomes messy, compliance slips, and reporting across brands is unreliable.

Fragmented brand and market activity

Every sub-site or regional team builds their own forms. No shared templates, no oversight, and no way to update centrally.

Compliance risk and poor visibility

Consent text and privacy notices vary by form, making it hard to prove compliance or track what’s live.

Disjointed lead capture

Data from events doesn’t always flow cleanly into your CRM or MAP, making follow-up difficult.

How central and field event teams use Formulayt

Formulayt allows brand, field and regional teams to create event sign-up forms independently, while central teams retain control over data standards, compliance and design.

Create branded,
compliance-ready templates

Central teams define approved layouts, consent wording, and data fields that all brands and regions inherit automatically.

Enable safe self-service for local teams

Brand or field marketing teams can leverage templates and launch their own event forms in minutes - no developer or IT support needed.

Ensure consistent  data capture

All forms follow the same field structure, hidden values and UTM logic, so every registration feeds cleanly into the CRM or MAP.

Apply updates globally

When privacy or data policies change, central teams update once - Formulayt cascades those changes to every live form.

Monitor performance across brands

Track form usage, completion rates and data flow across multiple brands or event sites from a single dashboard.

“I have a lot more control over the whole team and process. The product gives me consistent reporting and is so much faster to roll out changes. It's a definite time saver.”

Paul Tasker

Director of Marketing Technology & Demand, Sage

From disconnected event forms across brands or sub sites, to unified brand governance

Without Formulayt

Each brand or region builds its own forms
Inconsistent branding and missing consent
Manual, inconsistent uploads of attendee data
Limited visibility of brand-level activity

With Formulayt

Central templates power every local or brand event
Fully branded, compliant templates across all events
Global updates cascade instantly to all live forms
Full cross-brand dashboard showing what’s live where

“With Formulayt, we finally trust the data coming  from marketing. Every submission follows the same standards, so we can report confidently without  hours of cleanup.”

Theodore

Head of Marketing Operations & Analytics, Checkout.com

Formulayt integrates directly with your core systems to ensure data consistency from the moment it’s captured.