Blog

Web Form Management and Data Governance: A Brief Guide for Marketers

In this guide, we will explore the significance of web form management and data governance for marketers and how Formulayt Solutions can help streamline these processes.

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Progressive Profiling and Lead Capture

Improving Your Customer Acquisition Strategy with Progressive Web Forms

Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.

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Content Gating

Gated Content vs. Un-gated Content: Which is Right for Your Business?

Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.

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A/B testing forms

Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates

In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.

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What are marketing operations?

Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective.

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Web Form Specialist

What is a web form specialist (and why should you work with one?)

It’s likely you’ve not had a lot of interaction with web form specialists.  We’re super niche in our focus and we solve some very specific problems.  What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale. 

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Content Types Content Gating

Fantastic content types and where to gate them

Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and Formulayt Solutions data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates.

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Content Gating

Should I gate my content? This year’s biggest question.

Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?

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