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How to Make All of Your Marketing Forms Multilingual
In today’s global marketplace, it has never been more important…
What is the best way to build web forms?
Web forms are where your prospects become your leads. All…
Web Form Management and Data Governance: A Brief Guide for Marketers
In this guide, we will explore the significance of web form management and data governance for marketers and how Formulayt can help streamline these processes.
Improving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.
Gated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.
Marketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last…
Can gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons…
What is marketing operations?
Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective.
What is a web form specialist (and why should you work with one?)
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale.
Fantastic content types and where to gate them
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and Formulayt Solutions data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates.