Blog
What is the best way to build web forms?
The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era.
Improving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.
Gated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.
What is a web form specialist (and why should you work with one?)
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale.
Fantastic content types and where to gate them
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and Formulayt Solutions data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates.
Should I gate my content? This year’s biggest question.
Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?
Top 5 Reasons to Partner with Formulayt.com
Like many technologies, Formulayt Solutions isn’t just of significant value to the end user. As a commercial partner, you can leverage Formulayt Solutions to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable.
How Content Gating Improves Web Conversion
When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a Formulayt Solutions gate, and how our method works to create optimal lead generation.
How to generate more leads using progressive profiling
Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service.
Most Marketers are missing out on high value leads – are you one of them?
Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel.