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Improve your Lead Generation
& Data Quality Today
From small marketing departments to global marketing operations with in-house
field teams, our plans are built to scale as your lead generation activities grow.
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FREE
FREE
10 forms
£0
Unlimited users*
60 day trial
Web form management platform
Integrate to your CRM or MAP
Existing form audit
Custom form styling
All features activated
Unlimited users*
60 day trial
Web form management platform
Integrate to your CRM or MAP
Existing form audit
Custom form styling
All features activated
Starter
Starter
50 forms
£249/per month
Unlimited users*
Additional 50 forms - £100 pm
Web form management platform
Customer support
Marketing automation connector
Web analytics integration
Custom form styling
Dynamic forms engine
25,000 form loads per month
Unlimited users*
Additional 50 forms - £100 pm
Web form management platform
Customer support
Marketing automation connector
Web analytics integration
Custom form styling
Dynamic forms engine
25,000 form loads per month
Business
Business
250 forms
£499/per month
Unlimited users*
Additional 50 forms - £100 pm
All the Starter plan features +
Multi-language support
Bulk form editing
Data enrichment connector
Marketing channel reporting
25,000 form loads per month
Unlimited users*
Additional 50 forms - £50 pm
All the Starter plan features +
Multi-language support
Bulk form editing
Data enrichment connector
Marketing channel reporting
125,000 form loads per month
Enterprise
Enterprise
2500 forms
POA
Unlimited users*
Additional 50 forms - £100 pm
Web form management platform
Customer support
Marketing automation connector
Web analytics integration
Custom form styling
Dynamic forms engine
25,000 form loads per month
Unlimited users*
Additional 50 forms - £25 pm
All the Business plan features +
Custom user roles and groups
A/B experiments
Single sign on/OKTA
1.25 million form loads per month
12 months minimum subscription, billed annually. Setup fees may apply. Terms and Conditions apply. *Subject to fair use policy
See all features & compare plans
See all features & compare plans
Field management
12 field types
Smart country selector
Smart telephone input
Built-in validator types (web, email, telephone, URL, etc.)
Custom validators (regex)
Max field length
Form Template Management
Form instance architecture (gates)
Remote form management and monitoring
Automated update propagation (fields, templates, integrations, styling)
Progressive profiling
Multi-step forms
Flexible templating (author switchable fields)
Built-in rules engine (no-code logic)
Dependent field logic (hierarchical fields)
Dynamic no-code show/hide field
Dynamic no-code enable/disable field
Dynamic no-code update label/placeholder text
Dynamic no-code mandatory/optional fields
Dynamic no-code submit button text
Dynamic no-code pick-list option update
Hide field if pre-populated
Content Gating
Built-in content gating (transactional model with content delivery)
Download gates
Video gates
Sign-up gates
Meeting schedule gates
Redirect gates
iFrame content gates
Page section gating (full article reveal)
Full-page gating
Gate on page scroll
Gate on page time
Repeat Visit Actions
Skip previously submitted form
Skip form by group
Skip form by known data (marketing automation cookie, browser memory)
Hide field if known
Enforce form for non-opted-in users
Blind submissions (background submission on content consumption)
Browser-based data memory (for pre-population, customizable time-out)
Website Integration
Integrate with single JS script (tag)
Client-side form rendering (headless CMS ready)
Embed form as a hyperlink (modal overlay)
Embed form as an image (inline in page)
Embed form as a DIV (inline in page)
Trigger modal forms from URL (e.g., email click)
Data-layer integration (e.g. Google Tag Manager, Telium)
Web analytics integration (e.g. Google Analytics, Adobe Analytics)
Pre-Population Data Sources (no-code)
Contact data from marketing automation cookie (Eloqua, Marketo, Pardot, Hubspot, etc.)
Browser attributes (OS, browser, user language, geo-location, etc.)
Session attributes (referrer, entry URL, visit number, etc.)
Page attributes (URL, time on page, page referrer, meta-tags, etc.)
Tracking attributes (query string parameters, UTMs, GCLIDs, FCLIDs, etc.)
User attributes (last interaction, submission DateTime, etc.)
Form attributes (content info, fields displayed, progressive step, form type, etc.)
Language & Localisation
Built-in geo-location
Advanced country field (type-ahead, geo-location, alternate naming, country flag)
Advanced telephone field (geo-location, country flag)
Built-in multi-language management
Cultural inheritance (e.g., FR > FR-CH)
Bulk translation updates (import/export)
Picklist re-ordering (after translation)
Picklist option removal (for non-applicable translations)
Form language groups (detect page language and show correct form)
Reporting & Insights
Form/gate performance (conversion rate, completion rate, abandonment rate)
Submission reporting (device, UX, content type, template type)
Session reporting (session conversion rate)
Attribution reporting
Field influence
Progressive profiling reporting
Geo-location reporting
Page URL reporting (form performance by page)
Channel reporting
Experiment reporting
Form Styling
Custom CSS styling
Responsive design (media queries)
Field, template, form targeting
Switchable styling schemas
Domain-targeted styling
Workflow & Users
Self-serve form creation (marketing teams)
Non-technical form embedding
Two-factor authentication
One-time password activation
Bulk form updates
SSO support (SAML)
Role management (functional permissions)
User group management (asset folder permissions)
Optimization
Failed submission detection (back-end failure)
Adblocker detection
Form experiments (split testing)
Submission Routing & Data Management
Client-side submission routing (HTTP)
Server-side submission routing (webhook)
Eloqua submission connector
Marketo submission connector
Hubspot submission connector
Pardot submission connector
Salesforce connector (Marketing Cloud & Sales Cloud)
CDP integration
Switchable submission routing
Secondary submissions
No-code data concatenation
GUID generator
Developer Features
Client-side JavaScript API (page integration)
Form event scripting (JavaScript)
Custom-code integration
Compliance & Privacy
GDPR toolbox (time-stamping, notice capture, etc.)
Do-Not-Track compliant
Cookie compliance integration (e.g. OneTrust cookie component)
Globally dynamic opt-ins and disclaimers (geo-targeted)
Not-me behavior (gracefully handle cookie contamination)
Kiosk mode (removes pre-population and cookie association)
Webinar Registrations
Multi-session webinar registration manager
Time-zone adaptation
Webinar session expiry
Webinar session meta-data (for back-end processing)
Support
Knowledge base
Support ticket system
How much you could improve
your web conversion by?
By analyzing your current web conversion rates and optimization practices, we can estimate the projected uplift in leads you can expect from working with Formulayt.
