Simple, scalable form
infrastructure built for teams

Q: Are there any set up fees?

No, it’s completely free to get started. We’ll get your account fully configured and guide you through onboarding, free of charge. For more complex. You can get going without setup fees, CSS styling and integrating web analytics platform comes with a fee.

Q: Can I try out Formulayt first?

Yes, all plans come with a 60-day free trial, so you can test everything before committing.

Q: Can I migrate existing forms into Formulayt?

Yes. Formulayt offers a comprehensive onboarding service to help you audit, migrate, and standardise your existing form estate across your CMS and marketing automation platform.

Q: Are Formulayt forms secure and GDPR‑compliant?

Absolutely. Our forms can be configured to show country-specific consent checkboxes and opt‑in messaging to meet GDPR requirements.

Q: Do I need developers to manage forms?

Not at all. Forms deploy through a simple script or link with no engineering required. Updates push in real time across all instances.

Q: How many users, forms and form submissions do I get?

Every plan allows unlimited users and form submissions. Starter includes 50 forms, Business includes 250 forms, and Enterprise includes 2,500 forms. It’s also possible to add on additional forms if you need to.

Whether you’re in an early-stage marketing function, or part of global marketing ops, Formulayt gives your team the tools to build, manage, and govern forms with confidence.

Starter

For small teams moving fast. Everything you need to launch reliable, branded forms, with unlimited users† and submissions, no engineering required.

Get a 60 day free trial

50 forms*

25k form loads per month

Starter includes…

Web form management platform
Customer support
Integrate to your CRM or MAP
Existing form audit
Custom form styling
Web analytics integration
Dynamic forms engine

Business

For teams scaling workflows and collaboration. Includes multi-language support and dynamic submission routing for complex global form estates.

Get a 60 day free trial

250 forms*

125k form loads per month

Everything in Starter, plus…

Multi-language support
Bulk form editing
Dynamic submission routing

Enterprise

For organisations with advanced security and governance needs. Adds customisable user permissions and single-sign-on capabilities.

Get a 60 day free trial

2,500 forms*

1.25m form loads per month

Everything in Business, plus…

Custom user roles and groups
A/B experiments
Single sign on/OKTA

*Additional forms available as a paid add-on in blocks of 50.
†Subject to fair use policy.

See all features & compare plans

Starter
50 forms

Get a 60 day free trial

Business
250 forms

Get a 60 day free trial

Enterprise
2,500 forms

Get a 60 day free trial

Field management

12 field types

Smart country selector

Smart telephone input

Built-in validator types (web, email, telephone, URL, etc.)

Custom validators (regex)

Max field length

Form template management

Form instance architecture (gates) Only with Formulayt

Remote form management and monitoring Only with Formulayt

Automated update propagation (fields, templates, integrations, styling) Only with Formulayt

Progressive profiling

Multi-step forms

Flexible templating (author switchable fields)

Built-in rules engine (no-code logic)

Dependent field logic (hierarchical fields)

Dynamic no-code show/hide field

Dynamic no-code enable/disable field

Dynamic no-code update label/placeholder text

Dynamic no-code mandatory/optional fields

Dynamic no-code submit button text

Dynamic no-code pick-list option update

Hide field if pre-populated

Content gating

Built-in content gating (transactional model with content delivery) Only with Formulayt

Download gates

Video gates

Sign-up gates

Meeting schedule gates

Redirect gates

iFrame content gates

Page section gating (full article reveal)

Full-page gating

Gate on page scroll

Gate on page time

Repeat visit actions

Skip previously submitted form

Skip form by group

Skip form by known data (marketing automation cookie, browser memory)

Hide field if known

Enforce form for non-opted-in users

Blind submissions (background submission on content consumption)

Browser-based data memory (for pre-population, customizable time-out)

Website Integration

Integrate with single JS script (tag)

Client-side form rendering (headless CMS ready)

Embed form as a hyperlink (modal overlay)

Embed form as an image (inline in page)

Embed form as a DIV (inline in page)

Trigger modal forms from URL (e.g., email click)

Data-layer integration (e.g. Google Tag Manager, Tealium)

Web analytics integration (e.g. Google Analytics, Adobe Analytics)

Pre-population data sources (no-code)

Contact data from marketing automation cookie (Eloqua, Marketo, Pardot, Hubspot, etc.)

Browser attributes (OS, browser, user language, geo-location, etc.)

Session attributes (referrer, entry URL, visit number, etc.)

Page attributes (URL, time on page, page referrer, meta-tags, etc.)

Tracking attributes (query string parameters, UTMs, GCLIDs, FCLIDs, etc.)

User attributes (last interaction, submission DateTime, etc.)

Form attributes (content info, fields displayed, progressive step, form type, etc.)

Language & localisation

Built-in geo-location

Advanced country field (type-ahead, geo-location, alternate naming, country flag)

Advanced telephone field (geo-location, country flag)

Built-in multi-language management

Cultural inheritance (e.g., FR > FR-CH)

Bulk translation updates (import/export)

Picklist re-ordering (after translation)

Picklist option removal (for non-applicable translations)

Form language groups (detect page language and show correct form)

Reporting & Insights

Form/gate performance (conversion rate, completion rate, abandonment rate)

Submission reporting (device, UX, content type, template type)

Session reporting (session conversion rate)

Attribution reporting

Field influence

Progressive profiling reporting

Geo-location reporting

Page URL reporting (form performance by page)

Channel reporting

Experiment reporting

Form styling

Custom CSS styling

Responsive design (media queries)

Field, template, form targeting

Switchable styling schemas

Domain-targeted styling

Workflow & users

Self-serve form creation (marketing teams) Only with Formulayt

Non-technical form embedding Only with Formulayt

Two-factor authentication

One-time password activation

Bulk form updates

SSO support (SAML)

Role management (functional permissions)

User group management (asset folder permissions)

Optimization

Failed submission detection (back-end failure)

Adblocker detection

Form experiments (split testing)

Submission routing & data management

Client-side submission routing (HTTP)

Server-side submission routing (webhook)

Eloqua submission connector

Marketo submission connector

Hubspot submission connector

Pardot submission connector

Salesforce connector (Marketing Cloud & Sales Cloud)

CDP integration

Switchable submission routing

Secondary submissions

No-code data concatenation

GUID generator

Developer features

Client-side JavaScript API (page integration)

Form event scripting (JavaScript)

Custom-code integration

By Quotation

Compliance & privacy

GDPR toolbox (time-stamping, notice capture, etc.)

Do-Not-Track compliant

Cookie compliance integration (e.g. OneTrust cookie component)

Globally dynamic opt-ins and disclaimers (geo-targeted)

Not-me behavior (gracefully handle cookie contamination)

Kiosk mode (removes pre-population and cookie association)

Webinar registrations

Multi-session webinar registration manager

Optional

Time-zone adaptation

Optional

Webinar session expiry

Optional

Webinar session meta-data (for back-end processing)

Optional

Support

Knowledge base

Support ticket system

Frequently
asked questions

I already have forms in my Marketing Automation platform, why do I need Formulayt?

Most marketing automation platforms include a basic form builder, but managing forms at scale quickly becomes difficult and error-prone.

Used alongside your MAP, Formulayt introduces a centralised, template-driven system. Instead of creating and maintaining separate forms for each campaign, you manage a single, governed form process, with templates and metadata handling routing, compliance, and tracking. This reduces manual effort, improves consistency, and allows marketers to launch forms without developer support.

Are there any set up fees?

Can I try out Formulayt first?

Can I migrate existing forms into Formulayt?

Are Formulayt forms secure and GDPR‑compliant?

Do I need developers to manage forms?

How many users, forms and form submissions do I get?

Book your personalised walkthrough and see what’s possible with Formulayt

In just 30 minutes, you’ll learn how to scale form deployment, ensure compliance, and eliminate infrastructure bottlenecks that slow down campaigns.

Explore the platform and see relevant features in action.
See how your marketing tech stack integrates with Formulayt.
Delve into the ways you can automate compliance for your target regions.

Simple, scalable form
infrastructure built for teams

About us

Platform

Our customers

Resource library

Support & information

Simple, scalable form infrastructure built for teams

About us

Platform

Our customers

Resource library

Support & information

Simple, scalable form
infrastructure built for teams