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A new way of deploying, managing and monitoring your digital form estate.
Trusted by:
Enterprise web
form management
Enterprise web
form management
Formulayt introduces a new way of thinking about how enterprises manage and scale their sales and marketing forms. Web forms are templated in our cloud platform with the data specifications, privacy standards and technology integrations you define.
Your marketing or operational users can build out forms for use in campaigns or blogs and embed them into web pages with super simple embed code. If you can create a hyperlink in your Web CMS, you can deploy a Formulayt form.
Template your forms,
keep control forever
Template your forms,
keep control forever
Build out your form standards to fit your marketing and lead qualification requirements. Allow your campaign authors to add or remove fields within specific limits or setup global progressive profiling.
Ongoing changes to form standards or behaviours can be propagated down to forms AFTER deployment so you maintain ongoing governance of data capture forever.
Central control of your
web conversion forms
Central control of your
web conversion forms
Central management and monitoring of hundreds or thousands of web forms and content gates combined with our dashboard for a single view of lead conversion across your entire corporate web environment.
Capture leads anywhere in
your website(s) with responsive
ready forms
Capture leads anywhere in
your website(s) with responsive
ready forms
Digital forms can be deployed inline in your web pages or within a mobile-ready modal overlay. Gone is the need for dedicated pages for content delivery or thank you messaging.
With Formulayt you can start converting visitors to leads with global governance of data capture without any web development required. Look and feel is completely under your control using the Style Manager.
How much you could improve
your web conversion by?
By analyzing your current web conversion rates and optimization practices, we can estimate the projected uplift in leads you can expect from working with Formulayt.
Global governance of
data capture standards
Global governance of
data capture standards
Standardise your data capture processes. Globally define field mapping, pre-population, browser caching, field values, options and labels. Define hidden fields that capture marketing measurement, attribution data or campaign association.
Every Formulayt form can pass its own meta-data to trigger automation or segmentation in your sales or insights platforms.
Create advanced dynamic forms with our rules engine
Create advanced dynamic forms with our rules engine
Easily build dynamic forms for interactive field layouts, localisation or the processing of collected data.
For example, form templates can adapt depending on the geo-location of the user or on existing contact data in your Marketing Automation system. Rules are built without code using a simple visual editor.
Returning visit behaviour and blind submissions are built-in meaning you can reduce the disruption to your users whilst still leveraging forms for automation triggers or attribution capture.
Maximise conversion rates with enhanced reporting
Maximise conversion rates with enhanced reporting
Our enhanced reporting module allows you to gain a deeper understanding of your web conversion performance. With session tracking and channel attribution you will be able to see where your leads are coming from. Metrics like number of form fields or user device will help you optimise your web conversion strategy.
Capture marketing
performance data on
every submission
Capture marketing
performance data on
every submission
The Formulayt platform provides a robust set of tools for capturing campaign/channel attribution, user data and marketing performance measurement.
Persistent no-code data capture options include: query strings, meta-tags, page attributes, session information, browser attributes and geo-location. The Event Manager provides an interface to connect and pass data into any other part of your marketing tech stack.
Perfectly localised forms,
managed centrally
Perfectly localised forms,
managed centrally
The Translation Manager is our optimised tool for translating forms whilst maintaining data standards and actionable lead information. Cultural inheritance is built-in, as are right-to-left languages. Because translation data is delivered centrally from our cloud platform there is no dependency on web developers or the CMS and translations can be updated at any time remotely.
Integrate with your
wider martech stack
Integrate with your
wider martech stack
As well as native connectivity with leading Marketing Automation tools, Formulayt also integrates with account data enrichment providers, web analytics, meeting scheduling apps and video delivery platforms. If you have a particular integration requirement please contact us, our developers are integrating new platforms every month.
How much you could improve
your web conversion by?
By analyzing your current web conversion rates and optimization practices, we can estimate the projected uplift in leads you can expect from working with Formulayt.