Guides and Resources
The Essential Guide To Marketing Operations Efficiency
Double the ROI on Your Marketing Tech Stack Too often,…
The Essential Data Governance Guide For Marketing Operations for Marketing Ops Teams
What Makes a Good Data Governance Strategy? Because Data Governance…
The Ultimate Progressive Profiling Guide
Deployment method 2: Volume of engagements This method works by…
The Essential Guide to Content Gating
Challenges of Content Gating at Global Scale No matter the…
Web Conversion Optimization (WCO) Guide For Marketing Operations
Converting your customers Once you attract people to your site…
Web Form Management and Data Governance: A Brief Guide for Marketers
In this guide, we will explore the significance of web form management and data governance for marketers and how Formulayt Solutions can help streamline these processes.
Improving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.
Gated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Discover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.
Marketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last…
Can gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons…