The Essential Guide To Marketing Operations Efficiency

The Essential Guide To Marketing Operations Efficiency What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation supporting…

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Essential Guide to Marketing Data Governance

Essential Guide to Marketing Data Governance What is Marketing Data Governance? Data Governance is the collective practice of gathering user details through a set of people’s roles, company processes and data standards for the enablement of an organisation to achieve its goals. In many organisations, the responsibility of data management and use has fallen between…

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Web Conversion Optimization (WCO) Guide For Marketing Operations

The Marketing Operations Guide to Web Conversion Optimization What is Web Conversion Optimization and Why Does it Matter? In a world where email effectiveness is in continual decline and digital media is experiencing growing competition (resulting in increased cost), it is no surprise that businesses are looking to make more of what they’ve already got.…

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How to Scale a Global Marketing Team

Scaling Global Marketing

To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams.

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Double the ROI on Your Marketing Tech Stack

Double ROI

Too often, marketers focus on the deployment of a shiny new tool rather than focusing on maximizing the return on the tools they already For example, a company interested in increasing leads from their website might dedicate a sizeable portion of their marketing budget towards driving traffic from advertising. However, all the traffic in the…

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