Posts Tagged ‘Marketing’

As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown.  Until recently, the primary tool marketers focused on to efficiently deliver marketing activity and manage data was marketing automation platforms like Eloqua, Salesforce Pardot, Hubspot and Marketo to…

HubSpot CRM is widely used for managing customer relationships, automating marketing workflows, and improving sales operations. However, as businesses grow, they often face challenges in maintaining consistent lead capture, managing compliance, and ensuring data accuracy across multiple campaigns. Formulayt enhances HubSpot CRM by providing centralised form control, real-time updates, and compliance-ready automation. This guide explores…

Effective customer relationship management (CRM) is essential for optimising sales and marketing operations. SAP CRM offers a comprehensive platform for managing customer interactions, automating processes, and enhancing engagement. However, businesses often encounter challenges in maintaining data consistency, improving lead segmentation, and streamlining workflows. Formulayt enhances SAP CRM integration by centralising form management, automating compliance, and…

Oracle Eloqua is a powerful marketing automation platform designed for B2B marketers handling complex lead nurturing campaigns. While it excels in segmentation and multi-channel orchestration, it lacks advanced form management features that streamline lead capture and personalisation. Formulayt enhances Oracle Eloqua by offering centralised form management, global form updating, automated compliance handling, and intelligent lead…

WordPress powers over 40% of websites globally, making it the most popular content management system (CMS). While it offers flexibility and ease of use, businesses seeking enterprise-level lead generation often face limitations. Native form builders and standard integrations may not be sufficient for large-scale marketing operations. Slow site speed, form handling inefficiencies, and compliance challenges…

Kentico is a powerful digital experience platform (DXP) that combines content management, e-commerce, and marketing automation into one seamless system. By offering a hybrid headless approach, Kentico enables businesses to create, manage, and deliver personalised customer experiences across multiple digital channels. However, while Kentico provides robust CMS and e-commerce capabilities, its native form tools can…

Microsoft Dynamics 365 is a comprehensive CRM solution that helps businesses manage sales, customer relationships, and operational workflows. However, optimising lead management within the platform requires seamless data capture, automated routing, and compliance-ready processes. Without these enhancements, teams may struggle with data consistency, slow lead distribution, and regulatory challenges. Formulayt enhances Microsoft Dynamics 365 lead…