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Posts Tagged ‘Marketing’
Improving Marketing Operations Efficiency with Smart Data Capture
Improving Marketing Operations Efficiency with Smart Data Capture What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation…
Read MoreThe Essential Data Governance Guide For Marketing Operations
The Essential Data Governance Guide For Marketing Operations Data governance is the collective practice of gathering user details through a set of different roles, company processes and data standards to help an organisation achieve its goals. In many organisations, the responsibility of data management and use has fallen between the IT department, the operations department…
Read MoreWeb Conversion Optimization (WCO) Guide For Marketing Operations
Web Conversion Optimization (WCO) Guide For Marketing Operations What is WCO and why does it matter? Download the WCO Guide In a world where email effectiveness is in continual decline and digital media is experiencing growing competition (resulting in increased cost), it is no surprise that businesses are looking to make more of what they’ve…
Read MoreMarketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity and manage data was marketing automation platforms like Eloqua, Salesforce Pardot, Hubspot and Marketo to…
Read MoreHow to Optimise Data Collection Quality with Tealium Customer Data Hub
Tealium Customer Data Hub is a leading customer data platform (CDP) that helps businesses unify data from multiple sources, including web, mobile, offline, and IoT interactions. By centralising customer data, Tealium enables real-time decision-making, personalised experiences, and seamless data activation across 1,300+ integrations. However, the effectiveness of Tealium’s CDP hinges on the quality of the…
Read MoreWhat is marketing operations?
Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective.
Read MoreWhy are Built-in Marketing Automation Forms not fit for Purpose?
Are your Web Forms up to scratch?
Read MoreZero Party Data is more than a new marketing buzzword
Learn all about zero party data and how you might already be using it.
Read MoreProgressive Profiling: Capturing Leads Using Dynamic Web Forms
Understand common challenges and discover innovative applications of progressive profiling deployment.
Read MoreInbound Marketing: The Changing Landscape
Don’t get left behind as web marketing moves beyond social strategy and SERP rankings – find out how to keep your strategy fresh and relevant using these key pointers.
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