Posts Tagged ‘Marketing’
Improving Marketing Operations Efficiency with Smart Data Capture
Improving Marketing Operations Efficiency with Smart Data Capture What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation…
Read MoreThe Essential Data Governance Guide For Marketing Operations
The Essential Data Governance Guide For Marketing Operations Data governance is the collective practice of gathering user details through a set of different roles, company processes and data standards to help an organisation achieve its goals. In many organisations, the responsibility of data management and use has fallen between the IT department, the operations department…
Read MoreWeb Conversion Optimization (WCO) Guide For Marketing Operations
Web Conversion Optimization (WCO) Guide For Marketing Operations What is WCO and why does it matter? Download the WCO Guide In a world where email effectiveness is in continual decline and digital media is experiencing growing competition (resulting in increased cost), it is no surprise that businesses are looking to make more of what they’ve…
Read MoreMarketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity and manage data was marketing automation platforms like Eloqua, Salesforce Pardot, Hubspot and Marketo to…
Read MoreAchieve Agile Marketing Automation with HubSpot CRM and Formulayt
HubSpot CRM is widely used for managing customer relationships, automating marketing workflows, and improving sales operations. However, as businesses grow, they often face challenges in maintaining consistent lead capture, managing compliance, and ensuring data accuracy across multiple campaigns. Formulayt enhances HubSpot CRM by providing centralised form control, real-time updates, and compliance-ready automation. This guide explores…
Read MoreBoosting Sales & Marketing Efficiency with SAP CRM and Formulayt
Effective customer relationship management (CRM) is essential for optimising sales and marketing operations. SAP CRM offers a comprehensive platform for managing customer interactions, automating processes, and enhancing engagement. However, businesses often encounter challenges in maintaining data consistency, improving lead segmentation, and streamlining workflows. Formulayt enhances SAP CRM integration by centralising form management, automating compliance, and…
Read MoreUnlock Advanced Lead Nurturing with Oracle Eloqua and Formulayt
Oracle Eloqua is a powerful marketing automation platform designed for B2B marketers handling complex lead nurturing campaigns. While it excels in segmentation and multi-channel orchestration, it lacks advanced form management features that streamline lead capture and personalisation. Formulayt enhances Oracle Eloqua by offering centralised form management, global form updating, automated compliance handling, and intelligent lead…
Read MoreYour Roadmap to Boosting WordPress Performance and Lead Generation
WordPress powers over 40% of websites globally, making it the most popular content management system (CMS). While it offers flexibility and ease of use, businesses seeking enterprise-level lead generation often face limitations. Native form builders and standard integrations may not be sufficient for large-scale marketing operations. Slow site speed, form handling inefficiencies, and compliance challenges…
Read MoreA Unified Approach to Lead Capture with Kentico Form Integration
Kentico is a powerful digital experience platform (DXP) that combines content management, e-commerce, and marketing automation into one seamless system. By offering a hybrid headless approach, Kentico enables businesses to create, manage, and deliver personalised customer experiences across multiple digital channels. However, while Kentico provides robust CMS and e-commerce capabilities, its native form tools can…
Read MoreYour Guide to Advanced Lead Management with Microsoft Dynamics 365 and Formulayt
Microsoft Dynamics 365 is a comprehensive CRM solution that helps businesses manage sales, customer relationships, and operational workflows. However, optimising lead management within the platform requires seamless data capture, automated routing, and compliance-ready processes. Without these enhancements, teams may struggle with data consistency, slow lead distribution, and regulatory challenges. Formulayt enhances Microsoft Dynamics 365 lead…
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