+44 800 8611 208
Posts by Steve Griffiths
Web Conversion Optimization (WCO) Guide For Marketing Operations
Web Conversion Optimization (WCO) Guide For Marketing Operations What is WCO and why does it matter? Download the WCO Guide In a world where email effectiveness is in continual decline and digital media is experiencing growing competition (resulting in increased cost), it is no surprise that businesses are looking to make more of what they’ve…
Read MoreWhat is the best way to build web forms?
Web forms are where your prospects become your leads. All your ambitious advertising campaigns, lovingly crafted landing pages, strategic SEO efforts and compelling content, finally pay off when that form gets filled in. As such it’s really, really important to get them right. Consider this: If your average lead value is £500, your landing page…
Read MoreGetting your 3rd party data strategy right after the great cookie switch off
The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era.
Read MoreWeb Form Management and Data Governance: A Brief Guide for Marketers
In this guide, we will explore the significance of web form management and data governance for marketers and how Formulayt can help streamline these processes.
Read MoreImproving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.
Read MoreGated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Read MoreDiscover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.
Read MoreMarketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity and manage data was marketing automation platforms like Eloqua, Salesforce Pardot, Hubspot and Marketo to…
Read MoreCan gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons to offering users gated and ungated content, it’s a question we’ve debated ourselves in a previous blog post. But one of the aspects to this argument that’s rarely (if ever) discussed is the value of content gating to support a user’s online privacy. At first…
Read MoreWhat is marketing operations?
Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective.
Read More