How Form Inconsistencies Contribute to Data Hygiene Problems

By Tim Bohn | October 30, 2024

According to a report from PwC and Iron Mountain, “only 4% of businesses can extract full value from the information they hold.” You wouldn’t believe how much of your marketing data is impaired, if not completely unusable, due to data integrity issues. Data hygiene is an ongoing process if your company hopes to benefit from data-driven…

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Improving Marketing Operations Efficiency with Smart Data Capture

By Tim Bohn | October 29, 2024

Improving Marketing Operations Efficiency with Smart Data Capture What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation…

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