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Posts by Tim Bohn
The Essential Data Governance Guide For Marketing Operations
The Essential Data Governance Guide For Marketing Operations Data governance is the collective practice of gathering user details through a set of different roles, company processes and data standards to help an organisation achieve its goals. In many organisations, the responsibility of data management and use has fallen between the IT department, the operations department…
Read MoreThe Ultimate Progressive Profiling Guide
The Ultimate Progressive Profiling Guide Download the PDF What is progressive profiling? A technical definition of Progressive Profiling is the process of incrementally gaining additional data on a contact through subsequent form submissions. This usually occurs in exchange for value, passing through a form to access some gated content. Put simply, prospects give you more…
Read MoreThe Essential Guide to Content Gating
The Essential Guide to Content Gating Download the PDF The Basics of Content Gating The world of modern marketing offers up countless tools and strategies to effectively nurture prospects. As they travel through their buyer journey, they make several stops along the way. Each of these provides an opportunity to progress the lead and take…
Read MoreAchieve Agile Marketing Automation with HubSpot CRM and Formulayt
HubSpot CRM is widely used for managing customer relationships, automating marketing workflows, and improving sales operations. However, as businesses grow, they often face challenges in maintaining consistent lead capture, managing compliance, and ensuring data accuracy across multiple campaigns. Formulayt enhances HubSpot CRM by providing centralised form control, real-time updates, and compliance-ready automation. This guide explores…
Read MoreBoosting Sales & Marketing Efficiency with SAP CRM and Formulayt
Effective customer relationship management (CRM) is essential for optimising sales and marketing operations. SAP CRM offers a comprehensive platform for managing customer interactions, automating processes, and enhancing engagement. However, businesses often encounter challenges in maintaining data consistency, improving lead segmentation, and streamlining workflows. Formulayt enhances SAP CRM integration by centralising form management, automating compliance, and…
Read MoreUnlock Advanced Lead Nurturing with Oracle Eloqua and Formulayt
Oracle Eloqua is a powerful marketing automation platform designed for B2B marketers handling complex lead nurturing campaigns. While it excels in segmentation and multi-channel orchestration, it lacks advanced form management features that streamline lead capture and personalisation. Formulayt enhances Oracle Eloqua by offering centralised form management, global form updating, automated compliance handling, and intelligent lead…
Read MoreYour Roadmap to Boosting WordPress Performance and Lead Generation
WordPress powers over 40% of websites globally, making it the most popular content management system (CMS). While it offers flexibility and ease of use, businesses seeking enterprise-level lead generation often face limitations. Native form builders and standard integrations may not be sufficient for large-scale marketing operations. Slow site speed, form handling inefficiencies, and compliance challenges…
Read MoreA Unified Approach to Lead Capture with Kentico Form Integration
Kentico is a powerful digital experience platform (DXP) that combines content management, e-commerce, and marketing automation into one seamless system. By offering a hybrid headless approach, Kentico enables businesses to create, manage, and deliver personalised customer experiences across multiple digital channels. However, while Kentico provides robust CMS and e-commerce capabilities, its native form tools can…
Read MoreYour Guide to Advanced Lead Management with Microsoft Dynamics 365 and Formulayt
Microsoft Dynamics 365 is a comprehensive CRM solution that helps businesses manage sales, customer relationships, and operational workflows. However, optimising lead management within the platform requires seamless data capture, automated routing, and compliance-ready processes. Without these enhancements, teams may struggle with data consistency, slow lead distribution, and regulatory challenges. Formulayt enhances Microsoft Dynamics 365 lead…
Read MoreHow to Achieve Smarter Customer Data with Adobe Real-Time CDP and Formulayt
Customer data platforms (CDPs) help businesses consolidate and utilise customer insights effectively. Adobe Real-Time CDP unifies customer data from various touchpoints, allowing for seamless personalisation. However, ensuring accuracy, consistency, and compliance remains a challenge. Formulayt enhances Adobe Real-Time CDP by improving data collection with automated updates, compliance management, and multilingual support. This integration strengthens segmentation,…
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