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Form management built for enterprise marketing operations
Most form builders are designed for individuals or small teams.
Formulayt is designed for organisations running hundreds of campaigns across regions, brands, and languages, with compliance, security, and governance baked in.
Here’s how we’re better than standard form builders.
What we offer
Most tools help you build forms.
Formulayt is the only platform designed to run them across a complex organisation.
We had to work through an operations team and someone more technically inclined to create the right steps in Salesforce and Pardot. With Formulayt, a marketing person with no technical background can create a form in minutes.
Generation at Primer
The only form platform designed for marketing operations
Most tools work until scale, compliance, and consistency start to matter. Formulayt is built for the moment they do.
| Form features | Basic form builders | MAP forms Eloqua, Marketo, Hubspot, SFMC etc |
CMS forms | Custom-built |  |
|---|---|---|---|---|---|
| Scaling across campaigns & regions |
 Break quickly |
Becomes complex |
Hard to manage |
Slow to scale |
 Built for scale by design |
| Consistency (no form drift) |
Copies diverge |
Hard to enforce |
Page-by-page |
Manual governance |
Guaranteed by templates |
| Global updates |
Manual per form |
Limited reuse |
Manual per page |
Dev cycles required |
One change, everywhere |
| Compliance confidence |
Easy to miss updates |
Campaign-dependent |
High risk of drift |
Heavy to maintain |
Centrally controlled |
| Operational effort for marketing |
High |
Medium–high |
High |
Very high |
Low, even at scale |
| Off-the-shelf integrations |
No |
No |
No |
No |
|
| Built-in marketing reporting |
No |
No |
No |
No |
Yes |
| Built-in A/B testing |
No |
No |
No |
No |
Yes |
Formulayt is more than a platform, we’re a long-term form partner
Formulayt combines software with hands-on expertise.
Our team supports:
Audit of your existing form estate
Designing a scalable governance model
Template and Gate configuration
Martech and CRM integrations
Training for admins
and authors
Ongoing optimisation and support
See how it works
“The support is impeccable, it’s like having an extra member on our team.”
Heather Dispain
Global Marketing at Sage
Why marketing operations teams choose Formulayt
Formulayt is built for teams who care about:
- Control — centralised governance across campaigns and regions
- Consistency — no more form drift or broken tracking
- Compliance — privacy and consent text stays current everywhere
- Speed — no more form drift or broken tracking
- Security — enterprise-ready by design
- Operational sanity — fewer tools, fewer workarounds
Formulayt treats forms as infrastructure, not one-off assets.
We integrate with
Ready to move beyond basic form builders?
If you’re running forms at scale, across teams, regions, and campaigns, Formulayt gives you the control and confidence that basic tools simply can’t.
See how Formulayt works in practice.