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Bring clarity and control to your marketing operations
Streamline how forms are built, governed, and updated, so your teams can move faster and stay compliant.
Trusted by:
Too many forms.
Too little visibility.
When every team launches their own forms, things get messy. Branding slips, compliance is inconsistent, and no one knows what’s live or where the data’s going.
Form sprawl and inconsistency
Teams spin up their own forms, so branding, fields and consent language all drift.
Slow, ticket-driven updates
Simple changes wait on Ops or Dev, delaying campaigns by days or weeks.
Messy data and weak reporting.
Non-standard fields and missing UTMs break analytics, making ROI hard to prove.
How Marketing Ops teams use Formulayt
Formulayt gives Marketing Ops a single place to regain control. Track what exists, set the rules, and give teams the tools they need.
Create once,
deploy everywhere
Set up global form templates with consistent fields, branding, and privacy standards.
Localise campaigns at scale
Duplicate and translate forms for multiple markets in minutes. Update consent text, languages, or privacy settings globally with one click.
Automate data flows
Route every form submission directly into your CRM or MAP, including hidden fields, UTM parameters, and browser data, for complete campaign tracking.
A/B test and optimise
Quickly test form layouts, steps, or questions to see what drives results. Make changes based on live conversion data rather than guesswork.
Maintain compliance with confidence
Bake GDPR and regional consent into every form. Give Legal and Compliance full visibility without slowing down launches.
Prove campaign impact
Access data insights to test form variations, track conversion rates, and attribute campaign ROI.
Formulayt enhances your existing marketing workflows
Without Formulayt
- Each team builds their own forms with no shared standards
- Updates require tickets to Ops or Dev, causing weeks of delay
- Inconsistent data capture and incomplete analytics
- Risk of GDPR or consent compliance gaps
- Difficult to localise forms across regions
With Formulayt
- One central platform where all forms follow brand and compliance templates
- Marketers can update instantly, applying changes globally
- Standardised fields and tracking improve visibility and reporting
- Built-in compliance and legal visibility
- Multi-language templates auto-localised and globally managed
“Every company I’ve joined, one of the first things I implement is Formulayt. Whether you’re a 20,000-person enterprise with thousands of forms across different markets, or a fast-growth startup with a handful, it saves time, reduces bottlenecks, and improves user experience.”
Paul
Head of Demand Generation at Primer
Formulayt fits seamlessly into the marketing operations ecosystem you already run.
“Formulayt turned form management into automation. It simplified our Pardot and Salesforce processes and made campaign setup faster, more consistent, and more measurable.”
Theodore
Marketing Operations Manager at Checkout.com
Book your personalised walkthrough and see what’s possible with Formulayt
See exactly how marketing operations teams use Formulayt to scale form deployment, ensure compliance, and eliminate bottlenecks that slow down global campaigns.