Form management for data leaders

Turn your web forms into a reliable source of truth

Formulayt gives Data Leaders the visibility and control needed to ensure every captured lead, field, and consent is accurate, compliant, and ready for reporting.

Book your demo

Trusted by:

Bad form data means bad reporting

When every team builds forms differently, data collection becomes chaotic. Leads get misrouted, fields don’t match, and compliance data goes missing, leaving you with unreliable insights and wasted spend.

Inconsistent data capture

Forms across regions collect different fields, making it impossible to report accurately.

Missing attribution and tracking data

UTM parameters, sources, and consent data often get lost between systems.

Poor data governance

No single view of where forms live or what information they collect, creating compliance and risk.

How Data Leaders use Formulayt

Formulayt standardises how data enters your business, ensuring complete, compliant, and clean records across every channel.

Define global data standards

Set required fields, consent structures, and naming conventions to ensure every form follows the same rules.

Enforce consistency across markets

Local teams can launch new forms, but every field, tag, and tracking parameter remains standardised.

Integrate with your existing tech stack

Connect forms seamlessly with systems like Marketo, Pardot, Salesforce Marketing Cloud, Eloqua, and beyond.

Capture complete attribution data

Automatically pass UTMs, browser data, and session parameters into every submission.

Optimise data flows

Get visibility into every form’s data structure and sync behaviour, so you can spot issues before they affect reporting.

“Formulayt ensures that we’re collecting all required fields, including those for GDPR and other regional legislation.
The support is impeccable; they’re always there to help us. It’s like having an extra member on our team!”

Heather Dispain

Global Marketing at Sage

Formulayt helps Data Leaders trust their data again

Without Formulayt

Inconsistent fields across forms and regions
Missing UTMs and tracking
Poor compliance visibility
Manual data cleaning before reports
Limited ownership

With Formulayt

Standardised field names and logic across all data sources
Automatic capture of source, medium, and session data
Central record of consent text and opt-in status
Structured, ready-to-use data flowing into CRM/MAP
Full visibility of every form and data touchpoint

“With Formulayt, we finally trust the data coming  from marketing. Every submission follows the same standards, so we can report confidently without  hours of cleanup.”

Theodore

Head of Marketing Operations & Analytics, Checkout.com

Formulayt integrates directly with your core systems to ensure data consistency from the moment it’s captured.