Unlock Seamless Personalisation and Lead Capture with Adobe Experience Manager and Formulayt

Adobe Experience Manager (AEM) is a leading platform for managing content and digital assets, helping businesses deliver personalised experiences across various channels. Despite its capabilities, challenges in lead capture, compliance, and data consistency can slow marketing agility.

Formulayt enhances AEM by automating lead capture, maintaining real-time data accuracy, and ensuring compliance with evolving regulations. This integration enables businesses to improve personalisation, streamline workflows, and maintain high-quality customer data.

Challenges in lead capture and personalisation with AEM

While AEM simplifies content-driven marketing, businesses often face obstacles such as fragmented lead capture, where different digital assets collect inconsistent data. Slow form updates can also be a concern, as manual modifications delay marketing execution. 

Additionally, compliance risks arise when data collection fails to align with GDPR, CCPA, and other regulatory requirements. Marketing teams frequently depend on developers for form deployment, further slowing operations. Formulayt resolves these issues by ensuring automated compliance, improving lead consistency, and reducing technical overhead.

How Formulayt enhances AEM for lead capture and personalisation

No-code form management for greater agility

Traditional form updates require IT intervention, making it difficult for marketing teams to adjust forms quickly. Formulayt eliminates this dependency, allowing marketers to make modifications remotely without technical input. This enables faster campaign rollouts, seamless workflow integration, and less reliance on technical teams for routine updates.

Automated updates across digital properties

For enterprises managing multiple websites, keeping lead capture forms consistent is a challenge. Formulayt ensures that updates are deployed instantly across all AEM-managed assets. This approach maintains compliance across all lead collection points and reduces the time spent on redundant manual updates, improving efficiency for marketing teams.

Compliance-ready data collection

Operating in multiple regions means businesses must adhere to different data privacy laws. Formulayt simplifies this process by embedding location-based privacy notices directly into lead capture forms. It automatically manages consent records, ensuring regulatory compliance at all times. When privacy laws change, Formulayt updates forms dynamically, reducing the burden of manual compliance monitoring.

Integrated analytics for lead optimisation

Disconnected data sources can make it difficult to track marketing effectiveness. Formulayt integrates analytics within AEM, allowing marketing teams to measure lead capture performance in real time. 

By identifying friction points in the conversion funnel, businesses can make informed adjustments to improve engagement. AI-driven insights also provide recommendations on optimising lead forms, ensuring higher conversion rates and better campaign performance.

Maximise Adobe Experience Manager integration with Formulayt

Adobe Experience Manager offers robust content and marketing capabilities, but businesses require advanced automation to maintain seamless lead capture and compliance. Formulayt optimises AEM workflows by automating data collection, improving segmentation, and ensuring real-time regulatory updates.

Why choose Formulayt for AEM?

With Formulayt, businesses can simplify form management through no-code updates, reducing the need for technical support. Compliance is maintained through automated privacy adjustments, ensuring adherence to data protection laws. 

Real-time lead data integration enhances customer experiences, while built-in analytics help optimise marketing performance. Automated updates across all lead capture points further streamline workflows, improving operational efficiency.

Unlock the full potential of Adobe Experience Manager

Discover how Formulayt enhances AEM integration. Request a demo today to automate lead capture, improve compliance, and optimise personalisation at scale.