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Getting your 3rd party data strategy right after the great cookie switch off
The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era.
Read MoreWeb Form Management and Data Governance: A Brief Guide for Marketers
In this guide, we will explore the significance of web form management and data governance for marketers and how Formulayt can help streamline these processes.
Read MoreImproving Your Customer Acquisition Strategy with Progressive Web Forms
Progressive profiling is a lead generation strategy captures valuable customer information by gradually collecting data across multiple interactions.
Read MoreGated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Read MoreDiscover the 16 Best A/B Tests for Optimizing Your Web Form Conversion Rates
In this blog post, we’ll explore the top 16 A/B tests you can run on your web forms to improve your conversion rates. From the color of your submit button to the number of form fields, we’ll discuss a variety of elements you can test to optimize your user experience and increase your conversions.
Read MoreMarketing automation to customer data platform – is it time to make the switch?
As channels and data sources have expanded over the last couple of decades, the gap between marketers and the data they need to be successful has grown. Until recently, the primary tool marketers focused on to efficiently deliver marketing activity and manage data was marketing automation platforms like Eloqua, Salesforce Pardot, Hubspot and Marketo to…
Read MoreCan gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons to offering users gated and ungated content, it’s a question we’ve debated ourselves in a previous blog post. But one of the aspects to this argument that’s rarely (if ever) discussed is the value of content gating to support a user’s online privacy. At first…
Read MoreAchieve Agile Marketing Automation with HubSpot CRM and Formulayt
HubSpot CRM is widely used for managing customer relationships, automating marketing workflows, and improving sales operations. However, as businesses grow, they often face challenges in maintaining consistent lead capture, managing compliance, and ensuring data accuracy across multiple campaigns. Formulayt enhances HubSpot CRM by providing centralised form control, real-time updates, and compliance-ready automation. This guide explores…
Read MoreBoosting Sales & Marketing Efficiency with SAP CRM and Formulayt
Effective customer relationship management (CRM) is essential for optimising sales and marketing operations. SAP CRM offers a comprehensive platform for managing customer interactions, automating processes, and enhancing engagement. However, businesses often encounter challenges in maintaining data consistency, improving lead segmentation, and streamlining workflows. Formulayt enhances SAP CRM integration by centralising form management, automating compliance, and…
Read MoreUnlock Advanced Lead Nurturing with Oracle Eloqua and Formulayt
Oracle Eloqua is a powerful marketing automation platform designed for B2B marketers handling complex lead nurturing campaigns. While it excels in segmentation and multi-channel orchestration, it lacks advanced form management features that streamline lead capture and personalisation. Formulayt enhances Oracle Eloqua by offering centralised form management, global form updating, automated compliance handling, and intelligent lead…
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