How to Embed Forms in Your Website With Minimal Disruption

The best websites offer slick digital experiences that drive conversions — and web forms play a big part in that.  By embedding web forms in your website, you can collect valuable information, increase engagement, and turn visitors into leads. In fact, almost 50% of marketers claim that web forms are their highest-converting lead-generation tool. The…

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How to Make All of Your Marketing Forms Multilingual

In today’s global marketplace, it has never been more important to provide personalised digital experiences. One of the most effective ways to do this is by offering marketing forms in multiple languages.  Providing multilingual forms enables customers worldwide to engage with your brand in the most convenient way possible. This has a tangible impact on…

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8 Best Form Management Software Platforms

In the fast-evolving digital world, web forms have stood the test of time — and for good reason. They remain one of the simplest yet most effective ways to capture data online. No wonder 84% of marketers use them to generate leads.  That said, web forms also pose several challenges from an operational perspective. How…

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How Form Inconsistencies Contribute to Data Hygiene Problems

According to a report from PwC and Iron Mountain, “only 4% of businesses can extract full value from the information they hold.” You wouldn’t believe how much of your marketing data is impaired, if not completely unusable, due to data integrity issues. Data hygiene is an ongoing process if your company hopes to benefit from data-driven…

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What is the best way to build web forms?

Web forms are where your prospects become your leads. All your ambitious advertising campaigns, lovingly crafted landing pages, strategic SEO efforts and compelling content, finally pay off when that form gets filled in. As such it’s really, really important to get them right. Consider this: If your average lead value is £500, your landing page…

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Getting your 3rd party data strategy right after the great cookie switch off

3rd Party Cookies

The shift away from third-party cookies by major browsers like Google Chrome is reshaping the game. This change underscores the need for strong web form strategies and a focus on organic traffic. Marketers must adapt to this new reality by prioritizing user engagement, data collection, and content relevance, all while respecting user privacy and maintaining trust. It’s a challenging landscape, but those who embrace these strategies will lead the way in the post-third-party cookie era.

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