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Posts by Steve Griffiths
5 Unexpected Reasons a Great Form Strategy Will Improve Marketing Performance
5 unexpected reasons a great form strategy will improve marketing performance
Read MoreUsing Global Data Privacy Compliance to Maximize Marketing Performance
Using global data privacy compliance to maximize marketing performance
Read More5 Things you Didn’t Know you Could do with Formulayt
The Formulayt platform makes it easy to deploy optimised web forms at scale and it helps ensure your data governance. But is capable of even more. Here are the top 5 features and applications of Formulayt that will take your web forms to the next level. 1. Block Personal Email Domains For B2B marketing there…
Read MoreZero Party Data is more than a new marketing buzzword
Learn all about zero party data and how you might already be using it.
Read MoreContent Marketing 101: When to use a content gating strategy
Timing is everything, learn the difference between and good gating strategy and a great one.
Read MoreProgressive Profiling: Capturing Leads Using Dynamic Web Forms
Understand common challenges and discover innovative applications of progressive profiling deployment.
Read MoreInbound Marketing: The Changing Landscape
Don’t get left behind as web marketing moves beyond social strategy and SERP rankings – find out how to keep your strategy fresh and relevant using these key pointers.
Read MoreEffortlessly scale your lead gen like these global B2B brands
It will come as no surprise that web forms are still key to lead generation strategy and good practice. Depending on the tactics used, forms can obtain lead information in exchange for high value content, which is a core aspect of content marketing. In fact, Hubspot reports that, “74% of companies use web forms for…
Read More5 Ways to Improve your Data Quality with a Gating Strategy
Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly.
Read MoreScaling Marketing Lead Capture With Eloqua Forms
Web contact forms algorithms offer crucial marketing data governance functionality, making the scaling of web-based lead capture critical to any data-driven marketing effort. Learn how to scale this process with Eloqua forms and give your company a competitive edge.
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