Posts by Steve Griffiths
Effortlessly scale your lead gen like these global B2B brands
It will come as no surprise that web forms are still key to lead generation strategy and good practice. Depending on the tactics used, forms can obtain lead information in exchange for high value content, which is a core aspect of content marketing. In fact, Hubspot reports that, “74% of companies use web forms for…
Read More5 Ways to Improve your Data Quality with a Gating Strategy
Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly.
Read MoreScaling Marketing Lead Capture With Eloqua Forms
Web contact forms algorithms offer crucial marketing data governance functionality, making the scaling of web-based lead capture critical to any data-driven marketing effort. Learn how to scale this process with Eloqua forms and give your company a competitive edge.
Read MoreFuture Proof Web Forms & Maintain Data Integrity for Account Based Marketing
Your sales and marketing teams are finally ready to adopt account-based marketing! But is your data ready?
Read MoreWhy “Cleaning Your Data” is a Waste of Time
Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process.
Read MoreHow To Optimize Content Gating At Enterprise Scale
Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.
Read MoreHow the Right Web Forms Enable Agile Marketing
How quickly can your marketers leverage high value content to acquire new prospects once it is available?
Read More4 Steps to Creating a Content Gating Strategy
Persona, Buyer Journey and Content Relevance – how do you plan a Content Gating strategy?
Read MoreWeb Conversion Forms – How Should you Deploy Them?
Landing pages, CMS integration, framed or cloud hosted – how should you deploy web conversion forms?
Read MoreHow to Prepare for GDPR
Understand the key compliance points for General Data Protection Regulation (GDPR).
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