+44 800 8611 208
Posts by Steve Griffiths
Future Proof Web Forms & Maintain Data Integrity for Account Based Marketing
Your sales and marketing teams are finally ready to adopt account-based marketing! But is your data ready?
Read MoreWhy “Cleaning Your Data” is a Waste of Time
Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process.
Read MoreHow To Optimize Content Gating At Enterprise Scale
Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.
Read More4 Steps to Creating a Content Gating Strategy
Persona, Buyer Journey and Content Relevance – how do you plan a Content Gating strategy?
Read MoreWeb Conversion Forms – How Should you Deploy Them?
Landing pages, CMS integration, framed or cloud hosted – how should you deploy web conversion forms?
Read MoreIs your Content Marketing Good Enough to Gate?
Should gate your content behind a form, how high should gate should be and should it even be gated at all.
Read MoreHow to Deploy Progressive Profiling on Forms
Content value, number of engagements and dynamic profiling – what is best for your business?
Read MoreThe Three Basics of User Experience on Form Design
How to drive relevancy, simplicity and testing on form UX.
Read MoreWhat are Progressive Profiling Forms?
What is progressive profiling and why should you care.
Read MoreHow Data Integrity Issues Are Created At Every Stage of a Marketing Campaign
Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues.
Read More