Posts by Steve Griffiths

To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams.

Too often, marketers focus on the deployment of a shiny new tool rather than focusing on maximizing the return on the tools they already For example, a company interested in increasing leads from their website might dedicate a sizeable portion of their marketing budget towards driving traffic from advertising. However, all the traffic in the…