Guides and Resources

When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a Formulayt Solutions gate, and how our method works to create optimal lead generation.

Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service.

Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel.

In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey.

Countries with a lockdown have experienced a minimum increase of 30% web traffic. The question is what do organizations need to think about in order to take full advantage of that uplift?