Posts Tagged ‘Marketing Automation’

Oracle Eloqua is a powerful marketing automation platform designed for B2B marketers handling complex lead nurturing campaigns. While it excels in segmentation and multi-channel orchestration, it lacks advanced form management features that streamline lead capture and personalisation. Formulayt enhances Oracle Eloqua by offering centralised form management, global form updating, automated compliance handling, and intelligent lead…

Salesforce Marketing Cloud is a powerful, cloud-based platform designed to help businesses connect with customers at scale, personalise messaging, and automate marketing efforts. As the leading CRM provider, Salesforce enables brands to acquire, engage, and retain customers across multiple touchpoints. However, managing large-scale B2C marketing campaigns presents several challenges. Handling massive lead volumes, ensuring compliance…

Adobe Marketo Engage is a powerful B2B marketing automation platform that enables businesses to personalise buyer engagement, automate campaigns, and optimise sales alignment. From account-based marketing (ABM) to lead management and segmentation, Marketo helps businesses scale their marketing efforts across multiple channels. However, lead nurturing workflows can encounter bottlenecks, particularly when managing form updates, ensuring…

Salesforce Pardot (now Marketing Cloud Account Engagement) is a powerful B2B marketing automation platform designed to align marketing and sales teams, nurture high-quality leads, and drive revenue growth. By leveraging automated workflows and advanced analytics, businesses can streamline their sales funnels and improve conversion rates. However, many enterprises using Pardot for lead generation face common…

HubSpot’s marketing automation capabilities help businesses streamline workflows, nurture leads, and personalise customer interactions. As a leading CRM and automation platform, HubSpot empowers marketing teams to automate repetitive tasks, manage email campaigns, and optimise customer journeys with ease. However, when it comes to large-scale lead generation, global compliance, and agile campaign execution, many marketing teams…

Klaviyo is a leading e-commerce marketing automation platform that enables businesses to personalise customer engagement, automate email flows, and enhance audience segmentation. By leveraging data-driven insights, Klaviyo helps online retailers increase conversions, boost repeat purchases, and build stronger customer relationships. However, scaling lead capture and subscription management remains a challenge for many e-commerce brands. Seasonal…

Braze is a leading customer engagement platform designed to help brands deliver personalised, cross-channel experiences in real time. With its data-driven approach and AI-powered segmentation, Braze enables businesses to engage users through push notifications, email, in-app messaging, and more—driving stronger relationships and increasing lifetime customer value. However, managing customer engagement at scale comes with significant…

DotDigital is a leading marketing automation platform that enables brands to deliver personalised, cross-channel customer experiences across email, SMS, and social media. By leveraging advanced segmentation, automation workflows, and AI-driven personalisation, DotDigital helps businesses increase engagement, boost conversions, and drive revenue growth. However, managing customer journeys across multiple channels can be challenging, especially when it…

MailChimp has long been the go-to email marketing tool for businesses looking to engage their audience with personalised campaigns, automation, and audience segmentation. As a powerful platform for small businesses and enterprises alike, MailChimp helps brands drive customer engagement, increase conversions, and build loyalty through email marketing. However, as businesses scale and expand into global…