Global lead capture governance assessment

Find where global lead capture breaks, before it undermines attribution, compliance, and pipeline quality

A short, free self-assessment for global B2B marketing teams managing regional campaigns, events, and lead capture.

Answer 10 questions across five risk areas and get a free personalised report with your maturity scores, a risk breakdown, and practical next steps. Takes about 2 minutes.

Start the assessment →

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What you'll get from your
report

Answer 10 questions about how lead capture works across your regions, teams, and systems. Enter your name and work email at the end to unlock your full report.

Your report includes:

A maturity score for each risk area, plus an overall view on a radar chart
A written breakdown of what's driving each score
Prioritised recommendations, flagged by urgency, based on your specific answers

10 questions. About 2 minutes. One report, built around your answers.

What the assessment covers

Five risk areas are identified based on where global lead capture typically breaks down as organisations scale.

Regulatory
& privacy compliance risk

Whether consent is applied consistently, or left to individual teams to interpret.

Data quality & integrity risk

Whether inbound lead data follows one global standard, or several competing ones.

Technology & integration risk

Whether lead routing holds up across sources, and how easily global changes roll out.

Process & operational governance risk

Who owns lead capture standards, and how much technical resource it takes to deploy a form.

Commercial effectiveness & attribution risk

Whether attribution
is captured consistently,
and whether conversion data actually gets used.

Quick sense check

Most global B2B organisations don’t have a broken system.
They have one that looks fine but isn’t fully controlled.

If any of these resonate, there’s likely more happening beneath the surface. These issues rarely show up immediately. They surface later as lost leads, reporting gaps, or compliance questions.

Recognise two or more of these? Your report will show you exactly where.

“Attribution fields aren’t applied consistently across all forms.”

“We don’t have a single owner for lead capture across all regions.”

“Regional teams create or modify forms without central oversight.”

“I’m not fully confident routing rules work in every scenario.”

“Consent language varies between campaigns or countries.”