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Unlock the
full power of Salesforce
Marketing Cloud
with Formulayt
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Marketing Cloud’s forms are not built for purpose.
Salesforce Marketing Cloud Engagement (SFMC) is a leading marketing automation platform, but it has a major limitation – it lacks an in-built form solution. Without the ability to build forms directly within SFMC, marketing teams often struggle with time-consuming manual processes that require significant developer resources.
The lack of a built-in form solution
requires custom HTML and developer resources, which isn't scalable for high-volume campaigns.
Creating and deploying forms
requires technical expertise, causing delays and limiting marketing flexibility.
Managing lead data without an automated form solution
becomes a manual process, leading to errors and inefficiencies.
No functionality for easy pre-population or progressive profiling
limits conversion rates and lead profile depth.
Formulayt gives you one form to rule your SFMC estate
Setting up Formulayt with Salesforce Marketing Cloud is simple.
Connect Formulayt to Salesforce Marketing Cloud
Authenticate your SFMC tenant and map form fields to your data extensions.
Build governed forms in
Formulayt
Use templates to create compliant, branded forms without relying on developers.
Deploy forms at scale
Embed forms on your website and automate triggered Journey Builder workflows.
Transform Salesforce Marketing Cloud into a scalable, unified system.
Eliminate coding dependencies
Build and manage forms without HTML or developer resources.
Accelerate campaign launches
Enable marketers to self-serve forms, cutting campaign timelines from weeks to days.
Standardise data quality
Enforce consistent field mappings, governance, and compliance across every form.
Seamless Journey Builder integration
Route submissions directly into Salesforce data extensions and trigger automated journeys.
Progressive profiling and pre-population
Leverage advanced analytics, pre-population, ad-blocker detection, and channel attribution for better performance.
Centralised control
at scale
Update styling, logic, and integrations once. Changes then flow across hundreds or thousands of forms automatically.
Formulayt enhances your Marketing Cloud workflows
Teams that take charge of their SFMC
forms with Formulayt see better results
Canon reduced campaign deployment time by 350+ hours, improving lead quality.
Rockwell Automation cut development costs by 80%, achieving a 7x boost in contact conversions.
ChowNow doubled conversions with Formulayt’s streamlined form management.
Advanced form management that makes Marketing Cloud fit for purpose
Direct data extension mapping
Form submissions route instantly into SFMC data extensions with precise field mapping. Easily manage and deploy forms across multiple regions and languages from one centralised system.
Advanced template architecture
Update styling, compliance, and data standards once, with changes cascading across all forms.
Metadata & hidden field tagging
Attach campaign IDs and tracking parameters to every form for automated attribution and Salesforce Journey Builder flows.
Progressive profiling &
pre-population
Capture richer customer data over time while improving conversion rates without relying on cookies.
No-code integrations & wrappers
Apply dynamic behaviours, styling, and 3rd-party integrations without developer input.
Multi-language form deployment
Easily manage and deploy forms across multiple regions and languages from one centralised system.
Go beyond the limits of Salesforce Marketing Cloud
01
Discovery and planning
We review your current SFMC set-up, workflows, and compliance needs to design a tailored solution.
02
Template development
Build reusable, compliant form templates with all necessary features and integrations, with built-in UX, compliance, and data handling.
03
Technical configuration
Our team configures SFMC API integration and sets up compliance rules based on your regional requirements.
04
Team training and launch
We train your marketing team to quickly deploy compliant forms in minutes, ensuring seamless data flow into SFMC workflows.
Book your personalised walkthrough and see what’s possible with Formulayt
See exactly how marketing teams use Formulayt to scale Salesforce Marketing Cloud form deployment, ensure compliance, and eliminate bottlenecks that slow down global campaigns.