Guides and Resources

Data Hygiene

How Form Inconsistencies Contribute to Data Hygiene Problems

Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity.

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Data Governance

GDPR Data Governance: Progress and Challenges After Year One

Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.

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Double ROI

Double the ROI on Your Marketing Tech Stack

Too often, marketers focus on the deployment of a shiny…

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