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Guides and Resources
How to Make All of Your Marketing Forms Multilingual
In today’s global marketplace, it has never been more important…
Can gating content improve user privacy and reduce the need for data enrichment?
It’s no secret that there are clear pros and cons…
What is marketing operations?
Marketing operations sets the direction for internal communications, workflows, and processes. It allows marketers to work with efficiency and effectiveness using proven frameworks and data analysis toward one common and defined business objective.
What is a web form specialist (and why should you work with one?)
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale.
Fantastic content types and where to gate them
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and Formulayt Solutions data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates.
Should I gate my content? This year’s biggest question.
Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?
Top 5 Reasons to Partner with Formulayt.com
Like many technologies, Formulayt Solutions isn’t just of significant value to the end user. As a commercial partner, you can leverage Formulayt Solutions to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable.
How Content Gating Improves Web Conversion
When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a Formulayt Solutions gate, and how our method works to create optimal lead generation.
How to generate more leads using progressive profiling
Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service.
Most Marketers are missing out on high value leads – are you one of them?
Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel.
Maximize web conversion from existing and organic web traffic in 2021 [Part 2]
In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey.