Posts Tagged ‘Data Hygiene’

Obtaining quality data is a key priority for any marketing operations team. If you’re managing a marketing automation platform, taking these simple steps when building a gating strategy will improve your data quality significantly.

Get to know the importance of standardized marketing in ensuring clean marketing data throughout your marketing process, the various challenges that arise when normalizing fields on a marketing form, and the overall significance of Data Governance throughout your marketing process.

Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues.

Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity.