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How Data Integrity Issues Are Created At Every Stage of a Marketing Campaign

Many companies don’t notice data integrity issues until they begin to scale their lead generation and marketing automation efforts. By then, the small inefficiencies in your marketing processes become crippling issues.

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How to Scale a Global Marketing Team

To organizing marketing data, the capturing of leads and collection of lead data needs to be carried out efficiently. However, creating web forms and landing pages can be challenging when you factor in the ever-growing needs of local marketing teams.

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How Form Inconsistencies Contribute to Data Hygiene Problems

Businesses have learned the importance of collecting data, but many are still unaware of how difficult it is to use if not governed properly. Here’s how to maintain data integrity.

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Double the ROI on Your Marketing Tech Stack

Too often, marketers focus on the deployment of a shiny…

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