Blog

Should I gate my content? This year’s biggest question.

Marketers are beginning to notice a decline in the effectiveness of the traditional content gating and nurture approach. Is there a better way forward?

Read More

Top 5 Reasons to Partner with Formulayt.com

Like many technologies, Formulayt Solutions isn’t just of significant value to the end user. As a commercial partner, you can leverage Formulayt Solutions to deliver better quality and an increase in results for your clients quickly and efficiently, making your life easier and your client accounts more profitable.

Read More

How Content Gating Improves Web Conversion

When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses’ marketing success. Traditional web forms and content gates are distinctly different, with gates allowing you to optimize your web conversions and get more value out of each lead. Here we’ll explain the difference between a traditional web form and a Formulayt Solutions gate, and how our method works to create optimal lead generation.

Read More

How to generate more leads using progressive profiling

Progressive profiling is a form strategy designed to gradually build up a profile of your prospects each time they interact with your product or service.

Read More

Most Marketers are missing out on high value leads – are you one of them?

Successful lead capture is about more than just great campaigns and sticky content. It’s about broad reach and consistent effort across every channel.

Read More

Maximize web conversion from existing and organic web traffic in 2021 [Part 2]

In part 2 of 2, we’re looking in greater detail at tactics you can use to make better use of increased web traffic, improve conversions and simplify the prospect journey.

Read More

Maximize web conversion from existing and organic web traffic in 2021 [Part 1]

Countries with a lockdown have experienced a minimum increase of 30% web traffic. The question is what do organizations need to think about in order to take full advantage of that uplift?

Read More

5 Unexpected Reasons a Great Form Strategy Will Improve Marketing Performance

5 unexpected reasons a great form strategy will improve marketing performance

Read More
  • Filter by category