Guides and Resources
Web Conversion Optimization (WCO) Guide For Marketing Operations
Converting your customers Once you attract people to your site and to your content you have to encourage them to complete the web form. This is a question of finding the balance between your needs as a business and their interest in your content, whilst providing an easy user experience. Disclaimers and Privacy Statements Measuring…
The Essential Guide to Content Gating
Challenges of Content Gating at Global Scale No matter the size of your organization, content gating must be available for every team, in every country and across all your websites. Meeting these needs while still keeping your data consistent, your costs low and your marketing agile enough to respond to rapid needs becomes a significant…
The Ultimate Progressive Profiling Guide
Deployment method 2: User engagement/profile This method works by presenting the user with additional/different fields based on the number of times they have submitted forms. In effect, there is a series of pre-defined sequential forms presented to the user each time they wish to access content. The fields can be added incrementally (usually at the…
The Essential Data Governance Guide For Marketing Operations for Marketing Ops Teams
What Makes a Good Data Governance Strategy? Because Data Governance provides a solid, overarching strategy for how your organisation obtains, stores and maintains data, it’s important that the strategy itself is sound. This means you’ve tested against issues that may arise in future. Apart from security being a top priority, there’s another area that is…
The Essential Guide To Marketing Operations Efficiency
Double the ROI on Your Marketing Tech Stack Too often, marketers focus on the deployment of a shiny new tool rather than focusing on maximizing the return on the tools they already For example, a company interested in increasing leads from their website might dedicate a sizeable portion of their marketing budget towards driving traffic…