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Klaviyo is a leading e-commerce marketing automation platform that enables businesses to personalise customer engagement, automate email flows, and enhance audience segmentation. By leveraging data-driven insights, Klaviyo helps online retailers increase conversions, boost repeat purchases, and build stronger customer relationships. However, scaling lead capture and subscription management remains a challenge for many e-commerce brands. Seasonal…

Braze is a leading customer engagement platform designed to help brands deliver personalised, cross-channel experiences in real time. With its data-driven approach and AI-powered segmentation, Braze enables businesses to engage users through push notifications, email, in-app messaging, and more—driving stronger relationships and increasing lifetime customer value. However, managing customer engagement at scale comes with significant…

DotDigital is a leading marketing automation platform that enables brands to deliver personalised, cross-channel customer experiences across email, SMS, and social media. By leveraging advanced segmentation, automation workflows, and AI-driven personalisation, DotDigital helps businesses increase engagement, boost conversions, and drive revenue growth. However, managing customer journeys across multiple channels can be challenging, especially when it…

MailChimp has long been the go-to email marketing tool for businesses looking to engage their audience with personalised campaigns, automation, and audience segmentation. As a powerful platform for small businesses and enterprises alike, MailChimp helps brands drive customer engagement, increase conversions, and build loyalty through email marketing. However, as businesses scale and expand into global…