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Posts Tagged ‘Content Gating’
The Importance of Digital Data Capture Forms
In 2006, British mathematician Clive Humby boldly claimed that “data is the new oil.” Two decades later, his statement rings truer than ever. Data remains an essential business resource – a commodity that drives sales, growth, and decision-making. Among the various ways businesses can capture data, digital forms remain one of the most effective. Digital…
Read MoreThe 7 Best Jotform Alternatives for 2025
Effective web form solutions are essential to streamlining data collection and enhancing customer engagement. With 84% of marketers relying on form submissions to generate leads, these tools make it easy for you to collect valuable data that delivers actionable insights. So, which web form solution should you use? Jotform, popular for its user-friendly interface and…
Read MoreHow to Embed Forms in Your Website With Minimal Disruption
The best websites offer slick digital experiences that drive conversions — and web forms play a big part in that. By embedding web forms in your website, you can collect valuable information, increase engagement, and turn visitors into leads. In fact, almost 50% of marketers claim that web forms are their highest-converting lead-generation tool. The…
Read MoreHow to Make All of Your Marketing Forms Multilingual
In today’s global marketplace, it has never been more important to provide personalised digital experiences. One of the most effective ways to do this is by offering marketing forms in multiple languages. Providing multilingual forms enables customers worldwide to engage with your brand in the most convenient way possible. This has a tangible impact on…
Read More8 Best Form Management Software Platforms
In the fast-evolving digital world, web forms have stood the test of time — and for good reason. They remain one of the simplest yet most effective ways to capture data online. No wonder 84% of marketers use them to generate leads. That said, web forms also pose several challenges from an operational perspective. How…
Read MoreThe Essential Guide to Content Gating
The Essential Guide to Content Gating Download the PDF The Basics of Content Gating The world of modern marketing offers up countless tools and strategies to effectively nurture prospects. As they travel through their buyer journey, they make several stops along the way. Each of these provides an opportunity to progress the lead and take…
Read MoreWhat is the best way to build web forms?
Web forms are where your prospects become your leads. All your ambitious advertising campaigns, lovingly crafted landing pages, strategic SEO efforts and compelling content, finally pay off when that form gets filled in. As such it’s really, really important to get them right. Consider this: If your average lead value is £500, your landing page…
Read MoreGated Content vs. Un-gated Content: Which is Right for Your Business?
Content marketing is a powerful strategy, but deciding whether to gate or ungate your content is crucial.
Read MoreWhat is a web form specialist (and why should you work with one?)
It’s likely you’ve not had a lot of interaction with web form specialists. We’re super niche in our focus and we solve some very specific problems. What makes web form specialists interesting, is that our efforts in this one niche area of marketing can have a ripple effect that impacts the effectiveness of an organization’s entire marketing operation, in some cases on a global scale.
Read MoreFantastic content types and where to gate them
Following on from our recent blog ‘To gate or not to gate? Content’s biggest question’ we thought it might be useful to delve a bit deeper. We’re using a combination of curated insights and Formulayt Solutions data to define some specific examples of the content types that drive the best response to gating, and not only that, where in the user journey you should be placing gates.
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