Posts by Steve Griffiths
GDPR Data Governance: Progress and Challenges After Year One
Content gating with hundreds of offers across different departments, regions, and verticals, can be challenging. These tips helped Rockwell Automation reduce content gating development costs by 80% and increase conversions by 700%.
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Too often, marketers focus on the deployment of a shiny new tool rather than focusing on maximizing the return on the tools they already For example, a company interested in increasing leads from their website might dedicate a sizeable portion of their marketing budget towards driving traffic from advertising. However, all the traffic in the…
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