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In 2006, British mathematician Clive Humby boldly claimed that “data is the new oil.” Two decades later, his statement rings truer than ever. Data remains an essential business resource — a commodity that drives sales, growth, and decision-making.  Among the various ways businesses can capture data, digital forms remain one of the most effective. Digital…

Effective web form solutions are essential to streamlining data collection and enhancing customer engagement. With 84% of marketers relying on form submissions to generate leads, these tools make it easy for you to collect valuable data that delivers actionable insights.  So, which web form solution should you use? Jotform, popular for its user-friendly interface and…

According to a report from PwC and Iron Mountain, “only 4% of businesses can extract full value from the information they hold.” You wouldn’t believe how much of your marketing data is impaired, if not completely unusable, due to data integrity issues. Data hygiene is an ongoing process if your company hopes to benefit from data-driven…