Posts by Jon Williams
The Essential Guide To Marketing Operations Efficiency
The Essential Guide To Marketing Operations Efficiency What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation supporting…
Read MoreThe Essential Data Governance Guide For Marketing Operations for Marketing Ops Teams
The Essential Data Governance Guide For Marketing Operations Data governance is the collective practice of gathering user details through a set of different roles, company processes and data standards to help an organisation achieve its goals. In many organisations, the responsibility of data management and use has fallen between the IT department, the operations department…
Read MoreThe Ultimate Progressive Profiling Guide
The Ultimate Progressive Profiling Guide What is Progressive Profiling? A technical definition is the process for incrementally gaining additional data on a contact through additional form submissions. This usually occurs in exchange for value, passing through a form to access some gated content. Put simply, the more information a prospect accesses on your site, the…
Read MoreThe Essential Guide to Content Gating
The Essential Guide to Content Gating The Basics of Content Gating The world of modern marketing offers up countless tools and strategies to effectively nurture prospects. As they travel through their buyer journey, they make several stops along the way. Each of these provides an opportunity to progress the lead and take one step closer…
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