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Guides
Improving Marketing Operations Efficiency with Smart Data Capture
Improving Marketing Operations Efficiency with Smart Data Capture What is Marketing Ops Efficiency? Marketing operations should enable marketing teams to adapt quickly to changes in the market; business strategy and customer behaviour. The increasing influence of digital technology in marketing has expanded the scope of marketing ops beyond project management, rather acting as the foundation…
Read MoreThe Essential Data Governance Guide For Marketing Operations
The Essential Data Governance Guide For Marketing Operations Data governance is the collective practice of gathering user details through a set of different roles, company processes and data standards to help an organisation achieve its goals. In many organisations, the responsibility of data management and use has fallen between the IT department, the operations department…
Read MoreThe Ultimate Progressive Profiling Guide
The Ultimate Progressive Profiling Guide Download the PDF What is progressive profiling? A technical definition of Progressive Profiling is the process of incrementally gaining additional data on a contact through subsequent form submissions. This usually occurs in exchange for value, passing through a form to access some gated content. Put simply, prospects give you more…
Read MoreThe Essential Guide to Content Gating
The Essential Guide to Content Gating Download the PDF The Basics of Content Gating The world of modern marketing offers up countless tools and strategies to effectively nurture prospects. As they travel through their buyer journey, they make several stops along the way. Each of these provides an opportunity to progress the lead and take…
Read MoreWeb Conversion Optimization (WCO) Guide For Marketing Operations
Web Conversion Optimization (WCO) Guide For Marketing Operations What is WCO and why does it matter? Download the WCO Guide In a world where email effectiveness is in continual decline and digital media is experiencing growing competition (resulting in increased cost), it is no surprise that businesses are looking to make more of what they’ve…
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